Bar Kornizer

Embark on a user-friendly financial journey with FINQ, an AI-based platform crafted to tailor financial products.

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Client:  FINQ Finance

My role:  Product designer

Year:  2020-2021

Service Provided: Product design, Marketing design, QA

Collaborators:  Or Wollf (UX Lead)

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Objectives

• Simplify the Financial Experience: Craft a user-friendly financial system by removing complicated terms and fine print for a smooth interaction.

• Increase Transparency: Give users a clear and unbiased view of the financial system to build trust

• Build Trust: Create an interface that feels trustworthy, especially for users who aren't experts in financial details.

• Empower Decision-Making: Assist users in navigating financial decisions through intuitive design.

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My Contribution

• Visual Language Overhaul: Introduce a fresh visual language, replacing an existing less successful one.

• Data Visualization: Design within a data-driven environment, creating informative graphs for user understanding.

• 3D Elements and Art Direction: Develop three-dimensional design elements, collaborate with an external animation company, and serve as the Art Director for cohesive visual direction.

• Simplifying Complex Concepts: Transform intricate financial terms into user-friendly elements, such as introducing star ratings and a glossary section.

• Enhancing Information Visibility: Incorporate a magnifier to highlight essential information, emphasizing user focus.

• Collaborative Design Process: Work closely with project managers, developers, and product managers, answering queries and ensuring design coherence.

• Web and Mobile Design: Craft a seamless user experience for both web and mobile platforms.

• Comprehensive Style Guide: Develop a detailed style guide for consistency in design elements.

• Quality Assurance and Testing: Contribute to QA processes, ensuring the designed elements align with the development.

• Iconography and Graphic Elements: Create a set of icons and holistic graphic elements for a unified design language.

• Animation Implementation: Guide the development team in creating reactive animations for a dynamic and engaging user experience.